Remark: We agreed to focus voting on Tally only, and therefore I am posting this proposal here again as it requires strong approval to pass since incentive models are part of the proposal.

Background

This proposal recommends establishing a structured approach to content production across our DAO’s social media channels. The goal is to amplify the protocol’s reach by focusing on five key content pillars and introducing an incentive model to encourage member participation.

This is the link to the full proposal in the Unlock Charmverse: Social Media Content Strategy.

Benefits

• Streamlined content strategy will improve engagement and visibility across prioritized channels.
• Incentivizing contributors is expected to increase both the quantity and quality of content.
• Focusing on community, partner, and educational content will strengthen partnerships and support user onboarding and education.

Risks

• Some channels with low engagement, such as the Farcaster Channel (not the account), may be discontinued, which could alienate a small subset of users.
• There is a risk the DAO may not be ready for consistent content production, even on a trial basis.
• If engagement does not improve on major channels (e.g., Twitter/X), further adjustments may be necessary.

Timeline and Implementation

• Launch a three-month trial period for the new content structure and incentive model.
• Regularly review engagement metrics and community feedback to refine the strategy.
• Begin by discontinuing the Farcaster Channel and focusing efforts on higher-potential platforms.

Resources

• Existing social media and communication channels (Newsletter, LinkedIn, TikTok, YouTube, Twitter/X, Discord, Telegram, Farcaster Account).
• DAO members and contributors for content creation.
• Compensation budget based on content type and quality, as outlined in the proposed incentive formula.
• Steward for Marketing & Communications to oversee content approval and rewards.

Ideally, we allocate a maximum budget per month in UP for this task and include those distributions in the monthly payroll. I suggest that we start with a loose understanding of the budget for the first three months and see how much valuable content the community will provide. This will help us understand what type of budget is reasonable to allocate.

Proposed Incentive Model

Different types of content deserve different types of compensation. All compensations should only be delivered after the content has been delivered, reviewed, and approved. Responsible for that approval is in her role as Steward for Marketing & Communications.

For abstraction, we are considering the following overall content categories:

• Visual Content (1000) - Short-form videos under 3 minutes
• Advanced Visual Content (2800) - Short-form videos under 3 minutes requiring very specific skills to create (not anyone can make them)
• Interactive Content (3000) - Long-form videos as in Livestreams
• Informational Content (2500) - Long-form content, as in Tutorials and Guides
• Written Content (500) - Text-based Posts, Blog Posts and Articles
• User-Centric Content (800) - User-Generated Content (UGC) such as case studies, reviews, testimonials, etc.
• Entertainment/ Trends (600) - GIFs, Memes and similar

I suggest the following formula to calculate incentives:

Compensation = Q × B × A + W

Q: Quality tier multiplier (Good = 1, Great = 1.5, Excellent = 2)

B: Brand alignment multiplier (e.g., 1 for neutral alignment, 1.2 for strong alignment)

A: Base compensation rate per content type

W: Word-based bonus for written content (20 × Word Count) - To make this additional parameter count the minimum word count should be around 800 words and the maximum word count no more than 2000 words.

Here are a few examples to make the formula more tangible: